Advanced Marketing Institute’s Headline Analyzer

Posted 18 February, 2008 in Tools

The Advanced Marketing Institute’s Headline Analyzer is both a fun and an informative tool to use when choosing a headline for your marketing or promotional material.

Most professional copywriters’ headlines will have 30%-40% EMV Words (Emotional Marketing Value) in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

To use this tool, simply type your intended headline and click ‘Submit’ for an instant, free analysis.

Keep in mind that it is important to use headlines with emotional marketing value when created articles or marketing related information or products.

Headlines with little or no emotional words rarely do as well as headlines with stronger emotional content. If your headline receives a low score, try another. You can attempt to shorten your headlines, or use different words and analyze the new headline.

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